Top Page > List > The city of Hiratsuka - Pilot trial completion (2025.3.13 thu)

We visited Hiratsuka Fisheries Association office to report the result of the pilot trial, which was terminated by the end of February 2025.  This pilot trial was done with Hiratsuka Fisheries Association and Asatsuyu Hiroba (JA Shonan group) under the city of Hiratsuka's supervision.

The QR code attached on each product was scanned 69 times in total during the period of the pilot, it means that the consumer’s curiosity of the ‘origin/root’ of the product is big.  The statistics are also useful for the association’s marketing strategy.

We would like to express our gratitude to the members of the Hiratsuka Fisheries Association and the Hiratsuka City Industrial Promotion Division for their cooperation. Please try the delicious foodfrom Hiratsuka area that will be delivered to your table with ‘safety’!